Mateu Sbert, Director of GILAB, made a keynote speech at VRCAI 2014, the International Conference on Virtual Reality Continuum and its Applications in Industry. It was entitled ‘Advances in middle-ware and content creation tools for serious games’. The 13th edition of VRCAI, organised and sponsored by ACM-SIGGRAPH, took place in Shenzhen, China on 1 – 2 December. The event, provided an international forum for researchers, users and industry leaders in the field of Virtual Reality Continuum (VRC). Virtual Reality Continuum (VRC) emphasizes the consistence of virtual world and the real world. Spanning across next-generation info-communication environments like Virtual Reality (VR), Augmented Virtuality (AV), Augmented Reality (AR) and Mixed Reality (MR). VRC is key in the way we define and interact, with and within, our virtual worlds.